"If you would persuade, you must appeal to interest rather than intellect."

- Benjamin Franklin, quoted in Conley, Dalton. "Op-Ed Contributor: The Free Lane on the Information Highway" New York Times, March 19, 2004.
http://www.nytimes.com/2004/03/19/opinion/19CONL.html?ex=1080741497&ei=1&en=9124b796e08a6189